Product Enablement
The strategies and tools used to ensure that sales, marketing, and customer service teams have the necessary resources to effectively promote and support a product.
434 topics found for
“product innovation”
Product Launch
The introduction of a new product to the market, involving planning, marketing, and distribution efforts to maximize its initial impact.
Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Incremental Innovation
The process of making small, continuous improvements to products, services, or processes over time.
Idea Management
The systematic process of capturing, evaluating, and implementing ideas to drive innovation, reflecting a collective commitment to continuous improvement and product excellence.
Co-Creation
A collaborative process spanning multiple stages of product/service development where stakeholders, including users, actively participate in the design and development of products or services.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Idea Box
A repository for team members to submit and collect innovative ideas, reflecting a commitment to fostering creativity and shared ownership of product development.
JTBD
Jobs-To-Be-Done (JTBD) is a framework that focuses on understanding the tasks users are trying to accomplish with a product, emphasizing their goals and motivations over product features.