Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
111 topics found for
“product loyalty”
Sneak Into Basket
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox.
Masterbrand
The primary brand in a brand architecture that serves as the foundation for all sub-brands and extensions.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Experience Design
The practice of designing products, services, and environments with a focus on the overall user experience.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Aesthetic-Usability Effect
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
Humanistic Theory
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
Hidden Subscription
A dark pattern where users are unknowingly signed up for a recurring subscription.