Incentivization
The process of providing incentives or rewards to encourage specific behaviors or actions.
111 topics found for
“product loyalty”
Holistic User Experience
An approach to design that considers the entire user journey and all touchpoints, ensuring a seamless and cohesive experience.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Parent Brand
The main brand in a brand architecture that houses sub-brands or extensions.
Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
Multichannel Marketing
A marketing strategy that uses multiple channels to reach and engage customers, such as email, social media, and websites.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Forced Enrollment
A dark pattern where users are forced to sign up for an account to complete a basic task.
Forced Action
A dark pattern where the user is required to do something in order to access certain functionality or information.