Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
111 topics found for
“product loyalty”
Roach Motel
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel.
Affective Commitment
The emotional attachment an employee feels toward their organization, which influences their desire to stay.