User Advocacy
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
111 topics found for
“product loyalty”
Brand Extension
The practice of using an established brand name to introduce new products or services.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Enrichments
Features or elements added to enhance the functionality or user experience of a system.
Brand Equity
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Strategic Differentiation
The process of distinguishing a product or service from its competitors in a way that is meaningful to the target market.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.