Diversification Bias
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
111 topics found for
“product loyalty”
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Maslow’s Hierarchy of Needs
A psychological theory proposed by Abraham Maslow that outlines a five-tier model of human needs, ranging from basic physiological needs to self-actualization.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Cross-Selling
The practice of selling additional products or services to an existing customer.
Frontstage
The parts of a service or product that are visible to and interact with the user, as opposed to the backstage operations.
Formative Testing
A type of usability testing conducted during the design process to identify issues and improve the design iteratively.
Experience Team
A team focused on designing and improving the user experience across products and services.
House of Brands
A brand architecture strategy where multiple distinct brands are managed under a single parent company.