VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
111 topics found for
“product loyalty”
TTV
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase.
CAB
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Market Segmentation
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors.
B2C
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
CEM
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
First Mover Advantage
The competitive advantage gained by the initial significant occupant of a market segment, which can lead to brand recognition and customer loyalty.
Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
User Empowerment
The process of enabling users to take control of their interactions with a product or system, enhancing their confidence and satisfaction.