User Autonomy
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
The degree to which users feel they have control over their actions and decisions when interacting with a product or system.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
A cognitive bias where people ascribe more value to things merely because they own them.
The practice of deeply understanding and sharing the feelings of users to create products and services that truly meet their needs.
The practice of designing products that evoke specific emotional responses to enhance user experience and engagement.
The process of tailoring a product or experience to meet the individual needs and preferences of users.
A technique that visualizes the process users go through to achieve a goal with a product or service.
The process of applying a consistent style, motif, or brand identity across a piece of work, design, or user experience to create coherence and enhance the overall aesthetic.
A behavior in which an individual provides a benefit to another with the expectation that the favor will be returned in the future, fostering mutual cooperation and long-term relationships.