Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
The percentage of customers who stop using a product or service during a specific time period.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.