Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
Mutually Exclusive, Collectively Exhaustive (MECE) is a problem-solving framework ensuring that categories are mutually exclusive and collectively exhaustive, avoiding overlaps and gaps.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find.
The process of estimating future sales based on historical data, trends, and market analysis.
eXtreme Programming (XP) is an agile software development methodology focused on customer satisfaction and continuous improvement.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.