Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
359 topics found for
“product marketing”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Social Theory
The study of social relationships, structures, and processes.
CX
Customer Experience (CX) is the overall perception and feeling a customer has when interacting with a company, its products, or services.
Cultural Theory
The study of cultural norms, values, and practices and their influence on human behavior.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Buy-a-Feature
A prioritization technique where stakeholders use a limited budget to "buy" features they believe are most valuable, helping to prioritize the development roadmap.
Labor Illusion
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
Effort Justification
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.