Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
359 topics found for
“product marketing”
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
Logistic Regression
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).