Operations
The day-to-day activities required to produce goods and services, manage resources, and support business functions.
359 topics found for
“product marketing”
Self Reference Effect
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
ROI
Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
BeSci
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Mood-Congruent Memory Bias
The tendency for individuals to recall information that is consistent with their current mood.