Decoy Effect
A cognitive bias where consumers change their preference between two options when presented with a third, less attractive option.
359 topics found for
“product marketing”
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Attention Bias
The tendency for people's perception to be affected by their recurring thoughts at the time.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Business Model Canvas
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
AARRR
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.