Omnichannel
A seamless and integrated customer experience across multiple channels, such as online, mobile, and in-store.
359 topics found for
“product marketing”
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Narrative Theory
A framework that explores the structure and function of stories and how they influence human cognition and behavior.
BPEL
Business Process Execution Language (BPEL) is a language for specifying business process behaviors based on web services.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
Blue Sky
An open-ended and creative approach to problem-solving or planning, often involving brainstorming and envisioning future possibilities without constraints.