Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
150 topics found for
“product offerings”
Decision Utility
The value or satisfaction derived from a decision, influencing the choices people make.
Hedonic Adaptation
The observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Hallway Testing
An informal usability testing method where random passersby are asked to try out a product or feature and provide feedback.
Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
Geofencing
A technology that uses GPS or RFID to create virtual boundaries around a geographic area, triggering actions when entered or exited.
Reward Power
The ability to influence others' behavior by offering positive incentives or rewards, commonly used in organizational and social contexts.
Storyboard
A visual representation of a sequence of events or user interactions, used to plan and communicate the flow of a narrative or process.