Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
150 topics found for
“product offerings”
User Feedback
Information provided by users about their experience with a product, used to inform improvements and adjustments.
Kano Model
A framework for prioritizing product features based on their impact on customer satisfaction, classifying features into categories such as basic, performance, and delight.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
Branded House
A brand architecture strategy where all products share a common brand name and identity.
User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Brand Extension
The practice of using an established brand name to introduce new products or services.