Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of different investments. Crucial for assessing the financial effectiveness of business decisions, projects, or initiatives.
A dark pattern where it's easy to get into a situation but hard to get out of it, such as signing up for a service but finding it difficult to cancel. Awareness of this tactic is crucial to design fair user experiences with straightforward entry and exit points.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take. Important for recognizing and avoiding unethical design practices.
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service. Crucial for driving customer retention and satisfaction.
A project management technique that identifies the longest sequence of dependent tasks and calculates the shortest possible project duration. Essential for optimizing project timelines and ensuring timely delivery of digital products.
A design approach that focuses on building a robust core experience first, then adding more advanced features and capabilities for users with more capable browsers or devices. Essential for ensuring a consistent and accessible user experience across different devices and browsers.
Ensuring that color choices in design are inclusive and usable by people with color vision deficiencies. Crucial for creating accessible and inclusive designs.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead. Designers must avoid this deceptive practice and be aware of its impact to ensure transparent user interactions.
A dark pattern where a product sneaks an additional item into the user's shopping cart, often through a pre-selected checkbox. Designers should avoid this practice and ensure users have full control over their purchases to maintain trust.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors. Important for identifying and eliminating unnecessary obstacles that hinder user experiences.
A dark pattern where availability is falsely limited to pressure users into making a purchase. Awareness of this deceptive practice is important to provide honest information about product availability.
A dark pattern where options to opt out or cancel services are deliberately hidden or made difficult to find. It's essential to avoid hiding options and provide clear, accessible choices for users to manage their preferences.
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion. Important for designing interfaces that minimize cognitive load and simplify decision processes.
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension. Useful for designing interfaces that leverage contrasting elements to guide user attention and behavior.
The process of planning, creating, and managing content in a way that is user-centered and purpose-driven. Crucial for ensuring that content is engaging, relevant, and effective.
A user experience that feels consistent and unified across different elements and touchpoints. Crucial for ensuring a seamless and engaging user journey.
The tendency for people to prefer things that are easy to think about and understand. Important for designing user interfaces that are intuitive and easy to use.
The area within which a user can interact with an element, designed to be large enough for easy tapping. Essential for creating accessible and user-friendly touch interfaces.
Numeronym for the word "Communications" (C + 12 letters + S). Essential for effective collaboration and information exchange.
A dark pattern where users are forced to sign up for an account to complete a basic task. Designers should avoid this practice and provide optional account creation to respect user preferences.
A unit of measure used in Agile project management to estimate the relative effort required to complete a user story or task. Crucial for planning and managing workload within Agile teams.
A concise statement of what the team aims to achieve during a sprint, providing direction and a shared understanding of the sprint's purpose. Crucial for ensuring team alignment and focus on the most important outcomes during a sprint.
A time-boxed period during which specific work must be completed and made ready for review, used in Agile project management. Crucial for managing workload and ensuring continuous delivery and improvement in Agile projects.
The emotional attachment an employee feels toward their organization, which influences their desire to stay. Useful for understanding employee retention and motivation in organizational design and management.