Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
The combined efforts of humans and AI systems to achieve better outcomes than either could alone.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
A cognitive bias where people attribute greater value to outcomes that required significant effort to achieve.
A design approach that focuses on building a robust core experience first, then adding more advanced features and capabilities for users with more capable browsers or devices.
A time-boxed period during which specific work must be completed and made ready for review, used in Agile project management.
A creative problem-solving technique that uses metaphors to generate ideas and solutions.