Affinity Bias
The tendency to favor people who are similar to oneself in terms of background, beliefs, or interests.
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McNamara Fallacy
The error of making decisions based solely on quantitative observations and ignoring all other factors.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Servant Leadership
A leadership philosophy where the leader prioritizes the needs of the team, empowering and supporting members to achieve their full potential and fostering a collaborative, inclusive environment.
Pessimism Bias
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
Semmelweis Reflex
A cognitive bias where new evidence or knowledge is automatically rejected because it contradicts established norms or beliefs.
Landing Page
A standalone web page created specifically for a marketing or advertising campaign, where visitors land after clicking on a link.
Semantic Encoding
The process of encoding sensory input that has particular meaning or can be applied to a context, enabling deeper processing and memory retention.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.