Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
A structured framework for product design that stands for Comprehend the situation, Identify the customer, Report customer needs, Cut through prioritization, List solutions, Evaluate trade-offs, and Summarize recommendations.
A research method used to determine how desirable a product or feature is to potential users.
Minimum Marketable Feature (MMF) is the smallest set of functionality that delivers significant value to users and can be marketed effectively.
The process of determining whether there is a need or demand for a product in the target market, often through testing and feedback.
A demonstration of the new features and functionalities of a product release, typically used to showcase progress and gather feedback before the official launch.
A technique used to prioritize product features based on the potential impact on customer satisfaction and business goals.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
A system where outputs are fed back into the process as inputs, allowing for continuous improvement based on user responses.