Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.
The area within a market where unmet needs or problems present potential for new products or services.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers.
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices.
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals.
The process of evaluating the impact and success of a feature after its release, based on predefined metrics and user feedback.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.