Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
395 topics found for
“product relevance”
Endowment Effect
A cognitive bias where people ascribe more value to things merely because they own them.
User Persona
A fictional representation of a user segment, created based on user research to guide design decisions and ensure the product meets the needs of its target audience.
Lean Management
A methodology that focuses on minimizing waste and maximizing value in business processes.
POLA
Principle of Least Astonishment (POLA) is a design guideline stating that interfaces should behave in a way that users expect to avoid confusion.
Diary Study
A research method where participants record their activities, experiences, and thoughts over a period of time, providing insights into their behaviors and needs.
Design Debt
The accumulated consequences of poor design decisions, which can hinder future development and usability.
Recommendation Engine
A system that suggests products, services, or content to users based on their preferences and behavior.
Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.