Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves. Important for designing personalized user experiences and enhancing memory retention.
A time management tool that helps prioritize tasks based on their urgency and importance, dividing them into four quadrants. Essential for designing productivity tools and strategies.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release. This metric is important for measuring the success and impact of new product features.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality. Useful for designing product offerings and experiences that emphasize quality over quantity for users.
The psychological phenomenon where people prefer options that are not too extreme, but just right. Crucial for designing products and experiences that cater to the majority preference.
The process of quickly creating a preliminary version of a product to test and validate ideas before full-scale development. Important for validating design concepts and gathering user feedback early.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions. Essential for user-centered design, ensuring that products meet the needs of target users.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation. Crucial for staying responsive to user needs and improving products iteratively.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process. Useful for generating new ideas and improving existing products or processes.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making. Crucial for staying competitive and improving product and service offerings.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities. Important for fostering a design culture that prioritizes user satisfaction and engagement.
A research method in which participants interact with a series of potential product concepts in quick succession, providing rapid feedback on multiple ideas. Useful for quickly gathering user feedback on various concepts and iterating based on their preferences.
A methodology that promotes iterative development, collaboration, and flexibility to adapt to changing requirements. Crucial for product managers and development teams to deliver high-quality products efficiently.
The process of making small, continuous improvements to products, services, or processes over time. Important for sustaining growth and maintaining competitiveness through ongoing improvements.
The design of user interfaces for machines and software, such as computers, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. Essential for ensuring that digital products are intuitive and easy to use.
A high-level description of a system's structure and interactions, focusing on its market-facing aspects rather than technical details. Useful for communicating the value and structure of a digital product to non-technical stakeholders and aligning with market needs.
The process of collecting and documenting the needs and expectations of stakeholders for a new or modified product or system. Essential for ensuring that the final product meets user needs and business objectives.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies. Important for creating comprehensive marketing strategies that effectively promote digital products.
Features or elements added to enhance the functionality or user experience of a system. Crucial for improving user engagement and satisfaction by adding valuable enhancements.
A quick and often temporary fix applied to a software product to address an urgent issue without going through the full development cycle. Essential for maintaining the stability and functionality of digital products in the face of critical issues.
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. Important for developing targeted digital products that cater to the unique requirements of specific industries or sectors.
The design of interactive digital products, environments, systems, and services. Crucial for creating engaging and user-friendly digital experiences.
The area within a market where unmet needs or problems present potential for new products or services. Essential for identifying new business opportunities.
A cognitive bias where people prefer a greater variety of options when making simultaneous choices compared to sequential choices. Important for designers to consider user preferences for variety when designing choice architectures and product offerings.
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users. Useful for driving sales by presenting a balanced choice that appears more attractive relative to higher and lower-priced options.
A strategic planning tool that focuses on outcomes and objectives rather than specific features, allowing for flexibility in achieving goals. Important for maintaining strategic focus and adaptability in product development.
The process of evaluating the impact and success of a feature after its release, based on predefined metrics and user feedback. Crucial for understanding the effectiveness of features and informing future development.
Unique Buying Proposition (UBP) is a statement that highlights the unique benefits and value a product or service offers to customers. Crucial for differentiating a product in the market and attracting customers.
The percentage of users who take a specific action that signifies they are engaging with a product or service. Important for measuring user engagement and the effectiveness of onboarding processes.
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately. Important for understanding user behavior and designing effective product bundles and pricing strategies.
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment. Crucial for improving user engagement and relevance of marketing efforts in digital products.
Also known as feature creep, the continuous addition of new features to a product, often beyond the original scope, leading to project delays and resource strain. Important for managing project scope and ensuring timely delivery.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously. Crucial for increasing flexibility and productivity in remote and distributed teams.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other. Essential for integrating different systems and enabling functionality in digital products.
A pattern of rapid and sustained growth after a period of linear or stagnant growth, resembling the shape of a hockey stick. Crucial for understanding and planning for rapid expansion phases in digital product lifecycle and business strategy.
A team responsible for delivering specific features or enhancements, typically working on predefined requirements and focusing on the implementation of assigned features. Important for executing well-defined tasks and ensuring timely delivery of specific functionalities within a product.
A term used to describe an organization focused on continuously shipping new features, often at the expense of quality, user experience, or business value. Crucial for recognizing and addressing the pitfalls of prioritizing quantity over quality in feature development.
Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) Goals are a framework for setting and achieving clear objectives. Essential for setting clear and actionable objectives in personal and professional contexts.
A phenomenon where vivid mental images can interfere with actual perception, causing individuals to mistake imagined experiences for real ones. Important for ensuring that marketing and product design set realistic user expectations to avoid disappointment and maintain brand integrity.
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions. Crucial for guiding product development and improving customer satisfaction.
A method where a document or proposal is limited to one page and created within one hour to ensure clarity and focus. Crucial for efficient communication and decision-making.
The process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics, needs, or behaviors. Important for tailoring marketing strategies and product offerings to specific customer groups.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions. This group is crucial for aligning products and services with customer needs and expectations.
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving. Crucial for maintaining productivity and fostering innovation in design.
An AI-driven assistant or tool that helps users accomplish tasks more efficiently, often by providing suggestions and automating routine actions. Important for enhancing productivity and user experience through AI assistance.
A team that supports other teams by providing specialized expertise and tools to improve their performance. Crucial for enhancing overall team effectiveness and efficiency.
A concept describing how motivation fluctuates over time, influenced by various factors such as goals, rewards, and external circumstances. Crucial for designing systems that align with users' motivational states to maximize engagement and productivity.
The process of designing and refining prompts to elicit accurate and relevant responses from AI models. Crucial for optimizing the performance of AI applications.
A method in natural language processing where multiple prompts are linked to generate more complex and contextually accurate responses. Essential for enhancing the capability and accuracy of AI models in digital products that rely on natural language understanding.
The practice of using data analytics and metrics to make informed decisions, focusing on measurable outcomes and efficiency rather than intuition or traditional methods. Important for optimizing design processes, improving product performance, and making data-driven decisions that enhance user experience and business success.
Providing clear, concise, and relevant navigation options to help users find what they need quickly. Crucial for improving user experience and efficiency in digital products.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society. Important for understanding visual design principles and enhancing the aesthetic quality of digital products.
A principle that states tasks always take longer than expected, even when considering Hofstadter's Law itself. Important for setting realistic project timelines and managing expectations in digital product development.
An enhanced version of the SCAMPER technique that includes additional prompts to further stimulate creativity and innovation. Useful for expanding the scope of ideation and generating more diverse ideas.
An overarching idea or theme that guides the design process, providing direction and coherence to the final product. Essential for ensuring that all design elements align with a central vision and purpose.
Time to Value (TTV) is a metric that measures the time it takes for a customer to realize the value of a product or service after purchase. Crucial for optimizing customer satisfaction and improving business outcomes.
The perseverance and passion for long-term goals, often seen as a key trait for success. Important for understanding and fostering resilience and persistence in design and product development.
Conversational User Interface (CUI) is a user interface designed to communicate with users in a conversational manner, often using natural language processing and AI. Essential for creating intuitive and engaging user experiences in digital products.
A principle stating that as investment in a single area increases, the rate of return on that investment eventually decreases. Important for understanding and optimizing resource allocation in product design and development.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.". Essential for fostering accountability, motivation, and proactive engagement within a product design team.