Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
A field research method where researchers observe and interview users in their natural environment to understand their tasks and challenges.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A collaborative tool used to visualize what a user thinks, feels, says, and does to better understand their experiences and needs.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
A Japanese word meaning any activity in a process that consumes resources without adding value.