Curse Of Knowledge
A cognitive bias where someone mistakenly assumes that others have the same background knowledge they do.
395 topics found for
“product relevance”
Behavioral Economics
The study of psychology as it relates to the economic decision-making processes of individuals and institutions.
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Sub-Brand
A brand that is part of a larger brand family, often having its own distinct identity while being related to the parent brand.
Self Efficacy
The belief in one's ability to succeed in specific situations or accomplish a task, influencing motivation and behavior.
Scrum
An agile framework for managing work with an emphasis on software development, characterized by sprints and iterative progress.
Mind Mapping
A visual tool for organizing information, typically starting with a central concept and branching out to related ideas and details.
ATL
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.