Persuasive Technology
Technology designed to change attitudes or behaviors of users through persuasion and social influence, but not coercion.
395 topics found for
“product relevance”
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Red Ocean
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Generative Design
An iterative design process that uses algorithms and computational tools to generate a wide range of design solutions based on defined constraints and goals.
Thin Data
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.