Brand Extension
The practice of using an established brand name to introduce new products or services.
The practice of using an established brand name to introduce new products or services.
Also known as Self Relevance Effect, the tendency for individuals to better remember information that is personally relevant or related to themselves.
The study of how new ideas, products, and processes are developed and brought to market.
A type of data visualization that uses dots to represent values for two different numeric variables, plotted along two axes.
The practice of promoting and representing the needs, interests, and rights of users in the design and development process.
The process of systematically collecting, analyzing, and acting on feedback from users to improve products and services.
A system where outputs are fed back into the process as inputs, allowing for continuous improvement based on user responses.
The process of quickly creating a preliminary version of a product to test and validate ideas before full-scale development.
Feature Adoption Rate (FAR) is the percentage of users who adopt a new feature within a specified time period after its release.