Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
A time management tool that helps prioritize tasks based on their urgency and importance, dividing them into four quadrants.
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Features or elements added to enhance the functionality or user experience of a system.
The process of making small, continuous improvements to products, services, or processes over time.
Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse (SCAMPER) is a creative thinking technique that encourages innovation in a product or process.