Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
The perceived affordance of an element to be clickable, indicating that it can be interacted with.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Pre-selected options in a user interface that are chosen to benefit the majority of users.
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Interfaces that use multiple forms of interaction, such as visual, auditory, and tactile, to enhance user experience and accessibility.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.