MRD
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Short for Product Operations, a function that supports product management teams by streamlining processes, managing tools, and ensuring efficient operations.
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.
Minimum Viable Experience (MVE) is the simplest version of a product that delivers a complete and satisfying user experience while meeting core user needs.
A marketing strategy that involves releasing a product to a limited audience to evaluate its market performance before a full-scale launch.
A testing phase where a product is released to a limited audience outside the development team to identify issues and gather feedback before the final release.
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.