Captive Product Pricing
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
25 topics found for
“profitability”
Portfolio Management
Portfolio Management is the process of overseeing and coordinating an organization's collection of products to achieve strategic objectives.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Cannibalization
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.
Private Label
Products manufactured by one company for sale under another company's brand name.
Niche Market
A small, specialized market segment focused on a particular product or service, often characterized by a unique demand.
KPI
Key Performance Indicators (KPIs) are quantifiable measures used to evaluate the success of an organization, employee, or project in meeting objectives for performance.
DSDM
Dynamic Systems Development Method (DSDM) is an agile project delivery framework focused on delivering business value early and continuously.