Selective Exposure
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
33 topics found for
“promotional offers”
Pseudo Set Framing
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
Opportunity Solution Tree
A visual tool that maps out opportunities and the corresponding solutions, helping teams identify and prioritize where to focus their efforts.
Competitive Differentiator
A unique attribute, feature, or capability of a product, service, or brand that sets it apart from competitors in the market.
Bye-Now Effect
The tendency for people to defer purchasing decisions to a later time, often leading to procrastination.
Braindrawing
A brainstorming technique where participants draw their ideas instead of writing them down.
User Scenarios
Narrative descriptions of how users might interact with a product or system to achieve specific goals, used to inform design and development.
User Control
The ability of users to influence the behavior and outcomes of a system or product, allowing them to interact with it according to their preferences.
Sunk Cost Fallacy
The tendency for individuals to continue a behavior or endeavor as a result of previously invested resources (time, money, or effort) rather than future potential benefits.