Dual Self Model
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
A behavioral economics model that explains decision-making as a conflict between a present-oriented "doer" and a future-oriented "planner".
The reduction of restraint in behavior, often due to the absence of social cues, which can lead to impulsive actions and emotional outbursts.
The study of the principles and practices that inform and guide the design process.
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
User Experience (UX) refers to the overall experience of a person using a product, system, or service, encompassing all aspects of the end-user's interaction.