Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
341 topics found for
“psychological design”
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Visual Fluency
The ease with which visual information can be processed and understood by the viewer.
Dark Patterns
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Common Fate
A Gestalt principle stating that elements moving in the same direction are perceived as a group or a single entity.