Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
296 topics found for
“psychological effects”
Zeigarnik Effect
A psychological phenomenon where people remember uncompleted or interrupted tasks better than completed tasks.
Primacy Effect
The tendency for the first items presented in a sequence to be remembered better than those in the middle.
Picture Superiority Effect
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
Spacing Effect
A learning phenomenon where information is better retained when study sessions are spaced out over time rather than crammed in a short period.
Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Testing Effect
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.