Brand Personality
The set of human characteristics associated with a brand, which shape how consumers perceive it.
296 topics found for
“psychological effects”
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Decision Fatigue
The deteriorating quality of decisions made by an individual after a long session of decision making, due to mental exhaustion.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Familiarity Bias
A cognitive bias where people prefer familiar things over unfamiliar ones, even if the unfamiliar options are objectively better.
Misdirection
A dark pattern where the design focuses the user's attention on one thing to distract them from another.
Courtesy Bias
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
Illusion of Completeness
A cognitive bias where users believe they have explored all available content, even when more is present.
Connectedness
A Gestalt principle suggesting that elements are perceived as a single unit or group if they share an organizing visual cue like bullet points, or connecting lines.