Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The process of triggering particular aspects of a person's identity to influence their behavior or decisions.
The design of environments in which people make decisions, influencing their choices and behaviors.
A psychological perspective that emphasizes the study of the whole person and the uniqueness of each individual, focusing on concepts such as self-actualization and personal growth.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.