Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
A psychological state where individuals feel as though the success and well-being of a project or task is their personal responsibility, akin to having an "owner's mentality.".
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
The psychological discomfort experienced when parting with money, influenced by the payment method and context.
The tendency to cling to one's beliefs even in the face of contradictory evidence.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.