Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
217 topics found for
“psychological influence”
Ego States
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
Hyperbolic Discounting
A cognitive bias where people disproportionately prefer smaller, immediate rewards over larger, later rewards.
Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Social Desirability Bias
The tendency for individuals to present themselves in a favorable light by overreporting good behavior and underreporting bad behavior in surveys or research.
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
COM-B Model
Capability, Opportunity, Motivation (COM...) is a framework for understanding Behavior (àB).