Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
217 topics found for
“psychological influence”
Similarity
A Gestalt principle that states that objects that are similar in appearance are perceived as being more related than objects that are dissimilar.
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
Clustering Illusion
A cognitive bias where people see patterns in random data.
Executive Function
A set of cognitive processes that include working memory, flexible thinking, and self-control, crucial for planning, decision-making, and behavior regulation.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Brand Image
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
Performance Load
The mental and physical effort required to complete a task, influencing user experience and performance.
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.