Decision Theory
The study of how individuals make choices among alternatives and the principles that guide these choices.
34 topics found for
“psychological model”
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Decoy Pricing
A strategy where an additional, less attractive option is introduced to make other pricing options look more appealing, often steering customers towards a particular choice.
Human Factors
The study of how humans interact with systems and products, focusing on improving usability and performance.
Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Representativeness
Representativeness is a heuristic in decision-making where individuals judge the probability of an event based on how much it resembles a typical case.
OCM
Organizational Change Management (OCM) is the process of managing the people side of change to achieve desired business outcomes.