Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
The study of how the brain perceives and responds to art and design, exploring the neural basis for aesthetic experiences.
The psychological phenomenon where people prefer options that are not too extreme, but just right.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.