Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
The application of behavioral science principles to improve the design and usability of digital products, focusing on user behavior and interactions.
A model that explains behavior change through the interaction of three elements: motivation, ability, and triggers.
A design concept where digital interfaces incorporate elements that resemble their real-world counterparts to make them more intuitive and familiar to users.
Practical applications of behavioral science to understand and influence human behavior in various contexts.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The phenomenon where people remember information better when it is presented through multiple sensory modalities rather than a single modality.
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.