Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
140 topics found for
“psychological principles”
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).
Conjunction Fallacy
A logical fallacy where people assume that specific conditions are more probable than a single general one.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Visual Depiction Effect
A phenomenon where people better understand and remember information when it is presented visually.
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.