Groupshift
A phenomenon where group members make decisions that are more extreme than the initial inclination of its members due to group discussions and interactions.
692 topics found for
“psychological principles”
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
Perceptual Set
The tendency to perceive and interpret information based on prior experiences and expectations, influencing how different users perceive design differently.
Availability Cascade
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Ingroup Bias
A cognitive bias where people favor members of their own group over those in other groups.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.