Functionalism
A design approach that prioritizes the practical purpose and usability of digital products over purely aesthetic considerations.
692 topics found for
“psychological principles”
Prospect Theory
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
Decision Architecture
The design of environments in which people make decisions, influencing their choices and behaviors.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Projection Bias
The tendency to overestimate how much our future preferences and behaviors will align with our current preferences and behaviors.
Campbell’s Law
The principle that the more a metric is used to make decisions, the more it will be subject to corruption and distort the processes it is intended to monitor.
Above The Fold
The concept in web design referring to the portion of a webpage that is visible without scrolling, with content placed above the fold being more immediately visible.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.