The User Is Drunk
A usability testing approach where designers assume that users are easily confused and distracted, focusing on simplicity and clarity in design.
692 topics found for
“psychological principles”
Extrinsic Motivation
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Link Juice
The SEO value or authority passed from one website to another through hyperlinks, influencing the search engine ranking of the linked site.
EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
JAD
Joint Application Development (JAD) is a collaborative approach to gathering requirements and designing solutions in software development projects.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Risk Compensation
The theory that people adjust their behavior in response to the perceived level of risk, often taking more risks when they feel more protected.
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.