Zero-Risk Bias
A cognitive bias where people prefer the option that seems to eliminate risk entirely, even if another option offers a greater overall benefit.
692 topics found for
“psychological principles”
Crowding Out Effect
The phenomenon where external incentives diminish intrinsic motivation, leading to reduced performance or engagement.
Product Designer
A professional responsible for the creation and development of products, ensuring they meet user needs and are visually appealing and functional.
AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Growth Mindset
The belief that abilities and intelligence can be developed through dedication and hard work.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
Cognitive Ease
The tendency for people to prefer things that are easy to think about and understand.
Creative Block Strategies
Methods and techniques used to overcome mental blocks that hinder creative thinking and problem-solving.
Probability Matching
A decision-making strategy where individuals allocate resources proportionally to the probability of an outcome occurring, rather than optimizing the most likely outcome.