Reference Dependence
A cognitive bias where individuals evaluate outcomes relative to a reference point rather than on an absolute scale.
692 topics found for
“psychological principles”
Intention Action Gap
The discrepancy between what people intend to do and what they actually do.
Brand Archetypes
The use of universal character types and personalities to define and communicate a brand's identity.
Founder’s Mentality
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
CIT
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
Escalation of Commitment
A cognitive bias where individuals or organizations continue to invest in a failing project or decision due to the amount of resources already committed.
Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
Dunning-Kruger Effect
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
Chunking
A cognitive process that groups information into manageable units, making it easier to remember and process.